At Dental Choice, we are committed to providing our patients with exceptional service. As providing this service involves the collection, use and disclosure of some personal information about our patients, protecting their personal information is one of our highest priorities.
While we have always respected our patient’s privacy and safeguarded their personal information, we have strengthened our commitment to protecting personal information as a result of Alberta’s Personal Information Protection Act (PIPA). PIPA, which came into effect on January 1, 2004, sets out the ground rules for how Alberta businesses and not-for-profit organizations may collect, use and disclose personal information.
We will inform our patients of why and how we collect, use and disclose their personal information, obtain their consent where required, and only handle their personal information in a manner that a reasonable person would consider appropriate in the circumstances.
This Personal Information Protection Policy, in compliance with PIPA, outlines the principles and practices we will follow in protecting patient’s personal information. Our privacy commitment includes ensuring the accuracy, confidentiality, and security of our patient’s personal information and allowing our patients to request access to, and correction of, their personal information.
In addition, Dental Choice is committed to maintaining visibility and availability when it is time to make a decision on which dental practice to visit. We want to make it our mission to offer our services as one of your dental choices, and remain so. To this end, we employ a system of information collection and utilization on our Website which will be outlined in this Personal Information Protection Policy.
Personal Information –means information about an identifiable individual. Personal information does not include contact information (described below).
Contact information – means information that would enable an individual to be contacted at a place of business and includes name, position name or title, business telephone number, business address, business email or business fax number. Contact information is not covered by this policy or PIPA.
Privacy Officer – means the individual designated responsibility for ensuring that Dental Choice complies with this policy and PIPA.
1.1 Unless the purposes for collecting personal information are obvious and the patients voluntarily provides his or her personal information for those purposes, we will communicate the purposes for which personal information is being collected, either orally or in writing, before or at the time of collection.
1.2 We will only collect patients information that is necessary to fulfill the following purposes:
To verify identity;
To verify creditworthiness;
To identify [client, customer, member] preferences;
To understand the [financial, banking, insurance] needs of our [clients, customers, members];
To open and manage an account;
To deliver requested products and services
To provide [medical, dental, counselling services;
To ensure a high standard of service to our [clients, customers, members];
To meet regulatory requirements;
1.3 When you visit our Website, we automatically collect the information sent to us by your computer, mobile device or other equipment that provides access. This information includes, but is not limited to:
Information from your interaction with our Website, including, but not limited to, device ID, device type, geo-location information, computer and connection information, statistics on page views, traffic to and from www.dentalchoice.ca, referring URL, ad data, IP address and standard web log information; and
Information we collect through cookies, web beacons and similar technologies.
1.4 We collect and store any information you enter onto our Website, or use our Contact Form, or use our Appointment Request Form. This information includes, but is not limited to:
Information that you provide to us when you use our Contact Form
Information that you provide to us when you use our Appointment Request Form
Additional information that you may provide to us through social media sites or third party Services;
Information about your location and the location of your device, including your device’s unique identifier information if you have enabled this service on your mobile device
1.5 We may receive or collect additional information about you from third parties and add this to our account information. This information includes, but is not limited to: demographic data, navigation data, additional contact data and additional data about you from other sources, such as public authorities, to the extent permitted by the law.
2.1 We will obtain patients consent to collect, use or disclose personal information (except where, as noted below, we are authorized to do so without consent).
2.2 Consent can be provided [e.g., orally, in writing, electronically, through an authorized representative] or it can be implied where the purpose for collecting using or disclosing the personal information would be considered obvious and the patients voluntarily provides personal information for that purpose.
2.3 Consent may also be implied where a patients is given notice and a reasonable opportunity to opt-out of his or her personal information being used for mail-outs, the marketing of new services or products, fundraising and the patients does not opt-out.
2.4 Subject to certain exceptions (e.g., the personal information is necessary to provide the service or product, or the withdrawal of consent would frustrate the performance of a legal obligation), patients can withhold or withdraw their consent for Dental Choice to use their personal information in certain ways. A patient’s decision to withhold or withdraw their consent to certain uses of personal information may restrict our ability to provide a particular service or product. If so, we will explain the situation to assist the patients in making the decision.
2.5 We may collect, use or disclose personal information without the patients knowledge or consent in the following limited circumstances:
When the collection, use or disclosure of personal information is permitted or required by law;
In an emergency that threatens an individual's life, health, or personal security;
When the personal information is available from a public source (e.g., a telephone directory);
When we require legal advice from a lawyer;
For the purposes of collecting a debt;
To protect ourselves from fraud;
To investigate an anticipated breach of an agreement or a contravention of law
3.1 We will only use or disclose patients personal information where necessary to fulfill the purposes identified at the time of collection [or for a purpose reasonably related to those purposes such as:
To conduct client, customer, member surveys in order to enhance the provision of our services;
To contact our patient directly about products and services that may be of interest;
3.2 We will not use or disclose patients personal information for any additional purpose unless we obtain consent to do so.
3.3 We will not sell patients lists or personal information to other parties [unless we have consent to do so].
3.4 By visiting our Website, or by using our Contact Form, or by using our Appointment Request Form, you agree that we may use your personal information for the following purposes:
To personalize, measure, and improve our content and ads;
To contact you, by e-mail, push notification, text message (SMS) or by telephone, to inquire about our Services for the purpose of targeted marketing activities, retargeting campaigns, updates, and promotional offers, or for any other purposes as set forth in this Personal Information Protection Policy.
4.1 If we use patients personal information to make a decision that directly affects the patients, we will retain that personal information for at least one year so that the patients has a reasonable opportunity to request access to it.
4.2 Subject to policy 4.1, we will retain patients personal information only as long as necessary to fulfill the identified purposes or a legal or business purpose.
5.1 We will make reasonable efforts to ensure that patients personal information is accurate and complete where it may be used to make a decision about the patients or disclosed to another organization.
5.2 Patients may request correction to their personal information in order to ensure its accuracy and completeness. A request to correct personal information must be made in writing and provide sufficient detail to identify the personal information and the correction being sought.
5.3 If the personal information is demonstrated to be inaccurate or incomplete, we will correct the information as required and send the corrected information to any organization to which we disclosed the personal information in the previous year. If the correction is not made, we will note the patient’s correction request in the file.
6.1 We are committed to ensuring the security of a patients personal information in order to protect it from unauthorized access, collection, use, disclosure, copying, modification or disposal or similar risks.
6.2 The following security measures will be followed to ensure that a patients personal information is appropriately protected:
Include: the use of user IDs, passwords, encryption, firewalls; restricting employee access to personal information as appropriate (i.e., only those that need to know will have access;
6.3 We will use appropriate security measures when destroying a patients personal information such as
May include: shredding documents, deleting electronically stored information.
6.4 We will continually review and update our security policies and controls as technology changes to ensure ongoing personal information security.
7.1 Patients have a right to access their personal information, subject to limited exceptions.
7.2 A request to access personal information must be made in writing and provide sufficient detail to identify the personal information being sought.
7.3 Upon request, we will also tell patients how we use their personal information and to whom it has been disclosed if applicable.
7.4 We will make the requested information available within 30 business days, or provide written notice of an extension where additional time is required to fulfill the request.
7.5 A minimal fee may be charged for providing access to personal information. Where a fee may apply, we will inform the patients of the cost and request further direction from the patients on whether or not we should proceed with the request.
7.6 If a request is refused in full or in part, we will notify the patients in writing, providing the reasons for refusal and the recourse available to the patients.
8.1 The Privacy Officer or designated individual is responsible for ensuring Dental Choice compliance with this policy and the Personal Information Protection Act.
8.2 Patients should direct any complaints, concerns or questions regarding Dental Choice compliance in writing to the Privacy Officer. If the Privacy Officer is unable to resolve the concern, the patients may also write to the Information and Privacy Commissioner of British Columbia.
Contact information for Dental Choice Privacy Officer:
Dental Choice Resource Center
#210, 10335-178 Street
Edmonton, AB, T5S 1R5 Canada
Last revision: February 16, 2016
*Practice of General Dentistry
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